Why Optimize?
Search Engine Optimization (SEO) is all about being found. The benefits to your
business are many, and so are the consequences of not optimizing.
Intro
A well designed website is an essential sales tool for any business from traditional
brick-and-mortar businesses to non-traditional businesses that may have no physical
store-front. But it's not enough that your site have a pretty face. In order for
your site to be truly effective, it must be optimized so that it receives a high
search engine ranking.
The process of optimization,
when performed properly, will give your site the visibility it needs to be found
among the millions of other sites out there. And let's face it - if your site is
not found, it is nothing but an expensive toy.
The Painful Truth
If you were to do a web-search for your site right now, what page would it appear
on? Page 10? Page 20? Consider your own web-search habits. Do you ever search past
page 3 of the site rankings? Most people never look beyond page 1. If your site
does not appear on page 1 or at worst on page 3, it will never be seen. How
effective is a site that is never seen?
Many businesses have gone to the trouble and expense of creating a website only
to discover that their site was totally ineffective. As a result they let their
site die a quiet death, never to be seen again.
Example
We had such a client a couple years ago. The client has a spa sales and repair business
in Springfield, Oregon. This type of business is typically focused on sales and
service in a particular geographic area. They had a website but it never appeared
in any of the search engines. So eventually, they removed their site. But they still
had not given up on the idea that a website could be an effective sales tool. So
after talking with one of our optimization experts, they decided to try again. They
are now #1 when searching for "spa sales OR repair springfield oregon"!
Look at the Google search results returned by the link above. The listing for RubberDuckSpas.com
is #1. Not bad considering that the only reciprocal links
promoting their site are the City-Centers.com "City Link Paks" offered here at mySEOshop.
As impressive as this is, there's more. After all, the goal of having a website
for your business is to make money. Being #1 in the rankings is nice but unless
it translates into increased sales, what's the point? For this client, it did exactly
that. After their new optimized site was put online, their business increased 15%!
Their return on investment (ROI) was less than 90 days.
Wrap Up
No search engine optimization service
can offer a guarantee, but we can say that we have never failed to significantly
improve a sites rankings.